3 March 2025
Hello Kitty, Minecraft and ‘we are also working with Disney again, with Stitch,’ explained Tito Ferrán, managing partner of the firm, to Dulces Noticias, while highlighting the launch of an energy drink under the Squid Game licence, which will incorporate new products in the coming months.
Regarding the products that accompany these licences, he pointed out that ‘in the case of Disney, which goes with biscuits, we have reformulated the product to comply with their nutritional guidelines and we are very excited about the project.’
At ISM 2025, Tasty & Unique presented its new projects, highlighting well-known licences such as Hello Kitty and Minecraft, but ‘we are also working with Disney again on Stitch. In addition, we hope to include Frozen next year,’ explained Tito Ferrán, managing partner
of the firm, to the Dulces Noticias team at the fair.
Regarding the products that accompany these licences, he pointed out that ‘in the case of Disney, which goes with biscuits, we have reformulated the product to comply with their nutritional guidelines and we are very excited about the project.’ With Minecraft, they presented biscuits and sweets and expressed high expectations for this year, with licences such as Squid Game, for which they have already presented some products and plan to expand the range. In addition, the company is preparing its back-to-school campaign in September with different types of sweets and pastries.
In addition, the managing partner highlighted the launch of an energy drink, which ‘has worked very well’. This is
"Squid Game", a carbonated energy drink with taurine and caffeine, licence for the Netflix series “Squid Game”, with added vitamins and available in two flavours: Watermelon and Mango. Under this licence, the company also plans to expand the range
with noodles, ‘a product closely related to the property’ and which, in this case, is not aimed at children, but rather at young people and teenagers.
Tasty & Unique specialises in children's licences and has been designing, manufacturing, distributing and marketing biscuits, confectionery and snacks for twenty years. One of its brands is Hot Shots, which offers a range of products for children under various licences, such as Paw Patrol and Peppa Pig. Recent launches include Peppa Pig and Paw Patrol Organic Mini Cookies, Squid Game energy drink, Classic Mini Cookies and
Bang Bang Chewys and Slim chewy sweets.
To the press compartment of Tasty and Unique, S. L.
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