Toms Group’s international growth brand, Anthon Berg, is strengthening its global portfolio through a new collaboration with Luxardo, one of Europe’s oldest and most renowned producers of liqueurs. With over 200 years of experience, Luxardo is celebrated for its iconic Maraschino cherry liqueur, a symbol of premium Italian craftsmanship and flavor.
This autumn, the partnership comes to life with the launch of the Luxardo Cherry Liqueur Bottle. By combining Luxardo’s distinctive cherry liqueur with Anthon Berg’s signature dark chocolate, the new praline delivers a rich, indulgent taste experience that harmonizes the sweetness of cherry with the intensity of premium chocolate.
“The cherry syrup harmonizes perfectly with the taste and complements the dark
chocolate bottle beautifully. We see significant market potential, and we are not shy to say that the combination of Luxardo Maraschino and Anthon Berg’s dark chocolate is nothing short of a taste sensation,” Jens Egelund Jakobsen, Head of International Marketing at Toms Group.
The Luxardo collaboration responds to evolving consumer preferences, including a desire for bold flavor profiles and innovative luxury experiences. By integrating a historic Italian liqueur with premium chocolate, Anthon Berg continues to position itself at the forefront of indulgent and high-quality confections.
As with all Anthon Berg products, the Luxardo Cherry Liqueur Bottle is made using Rainforest Alliance-certified cocoa, reflecting the company’s commitment to responsible sourcing and sustainable production.
This launch reinforces Anthon Berg’s strategy of partnering with iconic brands to create unique, globally appealing products, ensuring that every indulgence delivers both craftsmanship and authenticity.
To the press compartment of Toms Confectionery Group A/S
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