Exotic discovered through snacks — The fascination with Asian cuisine continues to grow across Europe, and this time it’s coming to the snack aisle. Consumers are craving more adventurous, “exotic” experiences — and snacks have become the easiest way to explore new tastes. According to Mintel, one in three consumers discover new flavours through snacks — a clear signal that the rice and corn cake category is ripe for reinvention.
At Good Food Products, one of Europe’s leading producers of rice and corn cakes and “better- for-you” snacks, the RCD and NPD teams have transformed this trend into an exciting new line of light, air-popped products inspired by Asia’s most beloved flavours.
From September 2025, two ready-to-launch varieties — Japanese Curry and Wasabi — is available in Polish retail chain Żabka, offering a flavour adventure that combines lightness, crunch, and authentic Asian spice.
These launches mark only the beginning of Good Food’s flavour journey. At ISM Cologne 2026, the company will unveil an extended range of Asian-inspired concepts designed for both branded and private-label portfolios. Visitors to the Good Food stand will have the opportunity to sample a series of innovative flavours, including Okonomiyaki, Miso, Masala, Mango Chutney, and Tandoori — all served on rice cakes, a naturally neutral and healthy base that allows the flavours to shine.
Each product reflects Good Food’s “better-for-you” philosophy:
- No frying – air-popped instead
- No gluten
- No MSG
- Light, crispy texture and clean label
In a category where health and taste must go hand in hand, Good Food’s approach bridges both worlds. “Consumers today are looking for snacks that excite them — but without compromise. They want discovery, not guilt,” says the company’s NPD team. “That’s why we focused on authentic flavour inspiration paired with a modern, light format.”
With Asian flavours trending and “better-for-you” snacking continuing its strong momentum, Good Food’s latest innovations offer retailers and category buyers a compelling opportunity to tap into two fast-growing consumer needs at once: exploration and wellbeing.
Whether you’re planning an Asian-themed promotion or looking to extend your permanent range with new, authentic taste experiences — now is the perfect moment to bring an Asian twist to your snack category.
Good Food Products S.A. is a leading European manufacturer of rice and corn cakes, protein snacks, and air-popped innovations that combine health and taste in one crunchy bite. With over 35 years of experience, the company supplies major retail chains across more than 30 markets under both its Good Food brand and numerous private labels.
Driven by continuous innovation, Good Food Products specializes in better-for-you snacks — gluten-free, high-protein, plant-based, and air-popped — designed for modern consumers seeking smart indulgence.
Learn more at www.goodfood.pl
To the press compartment of Good Food Products S.A.
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