At this year’s ISM, Finally Candy is rewriting the rules of confectionery.
With 70% prebiotic fiber, 0% added sugar, Nutri-Score A, and 100% natural ingredients, the Belgian startup is proving that candy can be fun, indulgent — and actually good for you. Finally is also proud to be part of the KBC Start It Accelerator program, supporting innovative Belgian startups.
“Consumers want joy without compromise,” says founder Maxim Greant. “Finally is probably the world’s healthiest candy — and still tastes like the real thing.”
Finally invites buyers, retailers, and industry leaders to discover its colourful gummies, developed to bring pleasure back to candy without the guilt.
Currently available in Belgian retail, including Delhaize, Finally is expanding internationally.
Taste, test, and talk health-forward innovation at Hall 4.2 | Booth O015.
To the press compartment of Finally Candy
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