Toms Group’s international growth brand, Anthon Berg, is strengthening its global position through a new partnership with Kahlúa, the world-renowned Mexican coffee liqueur. Known for its unique flavor and role in classic cocktails such as the Espresso Martini, Kahlúa adds a modern and trend-driven dimension to Anthon Berg’s premium chocolate portfolio.
This autumn, the collaboration will be brought to life with the launch of the Kahlúa Praline. By marrying Kahlúa’s deep, distinctive coffee notes with Anthon Berg’s signature dark chocolate, the new product captures the essence of today’s coffee culture and delivers an indulgent taste experience.
“Millennials are driving growth in specialty coffee shops across Western markets. By combining Kahlúa with chocolate, we are launching a product that captures the zeitgeist while opening up new market opportunities,” says Jens Egelund Jakobsen, Head of International Marketing at Toms Group.
The partnership with Kahlúa reflects two key consumer trends: a growing appetite for bold and complex flavor experiences and the rising global demand for coffee-inspired indulgences. With its rich heritage dating back to 1936 and its enduring popularity among cocktail lovers, Kahlúa perfectly complements Anthon Berg’s vision of creating innovative chocolate experiences that resonate with modern consumers.
As with all Anthon Berg products, the new Kahlúa Praline is crafted using Rainforest Alliance-certified cocoa, reinforcing the company’s commitment to responsible sourcing and sustainable production.
The launch of the Kahlúa Praline underlines Anthon Berg’s ongoing mission to strengthen its position as the world’s leading brand in premium chocolate liqueur experiences.
To the press compartment of Toms Confectionery Group A/S
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