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If you’ve ever wondered why some of your friends post the things they do on as a Facebook status, you’re not alone. In fact, it’s not just that you’re not alone, but that researchers want to know what Facebook statuses mean, too. Why do some people like to give a play-by-play of their divorce, while others just flood Facebook with photos of baby otters? Well, I don’t know why I post so many photos of baby otters. I just know that they make me happy. Okay? Not sure what your Facebook status says about you? Here, let science help. You don’t want all this research going to waste, do you?
Researchers have discovered trends in the way that we perform every major action on Facebook—liking, posting, sharing, commenting and even lurking. And there’s a ton of psychology involved in what makes Facebook so attractive in the first place. Here’s a look at the psychology of Facebook: what makes us like, post, share and keep coming back for more. Why we love Facebook so much: It taps the brain’s pleasure center Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.
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For example, research presented last year at the meeting of the Society for Personality and Social Psychology (SPSP) showed how the site offers a dangerous medium for social comparison. People in that study with lots of Facebook friends had lower self-esteem, feeling worse about their place in life and their achievements if they’d just viewed their friends’ status updates, compared with people who hadn’t recently surfed the site. But for people with just a few Facebook friends, viewing status updates wasn’t a problem. Another study, detailed in the Sept. 13 issue of the journal Nature, found such Facebook friends can influence real-life actions of one another. In that study, one “get out the vote” message sent to 61 million Facebook users on Election Day 2010 led to 340,000 people casting ballots when they otherwise would not have.
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