Top brand awareness marketing solutions with Eden Gelt: Overall, there is a movement away for brands being admired for products to now brands being admired for trustworthiness and empathy. This new movement seems to be working. In a recent consumer survey, it is shown that during the pandemic, consumer trust in larger brands is increasing. These are seismic changes to the ways large brands communicate with consumers. Brands with foresight are switching more toward a communication strategy that involves building trust with consumers. These new efforts open more direct communication channels. It is a drive toward consumer centricity that is unlikely to change even after the pandemic eases. It was a world that was on the verge of major change anyway. The global pandemic is pushing many of these changes upon us without letting them ‘evolve’ naturally. Read more information on https://issuu.com/edangelt.
It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.
Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. See more details at Edan Gelt.
Real Estate agent? Take your clients on a virtual ride with you through the streets of a neighborhood and talk about why you’re the area expert. You can touch on school district borders, housing market stats, or even the current night-life. Virtual open-houses have become highly popular during the pandemic so show your clients a listing. You can even have your clients play a game of car-pool karaoke on your next showing and let your playful personality shine through. Testimonials live from clients would also be a great feature.
Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.
Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.
Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Discover even more details at Eden Gelt.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.
Emails with video have a much higher click-through rate than those that don’t. If you share your video in email, ensure the word “video” is in the subject line; this boosts open rates by 19% and reduces unsubscribes by 26% (Hubspot). YouTube is one of the largest social media platforms but to use this platform correctly, you need to engage visitors and build a community by being consistent in your uploads. This means posting at least two videos a month at minimum. But, sometimes that isn’t enough. In order to be ranked, your video title and description also need to contain your keywords (no different than a blog). Your description must also contain the URL where a visitor can learn more information, and your phone number. Finally, adding tags relating to the subject will attract new viewers.